BSHS 210: Statistical Analysis (3 Credit hours Fall & Spring)
The course is a study of requisite mathematical foundations of statistics, followed by extensive coverage of statistical techniques used in research and data analysis. The mathematical foundations include scales of measurement, probability, the binomial and normal distributions, and sampling theory. The statistical techniques include descriptive and inferential statistics. Descriptive statistics covered include at least through correlation. Inferential statistics covered include at least through simple ANOVA designs. Assumptions, logic and interpretation of statistics are emphasized over calculation. Prerequisite: MATH120 or ACT score of 21 or above. This course will have a mathematics/basic algebra review test during the first week of class. Students not achieving 70 percent or better will be strongly advised to drop the class and take a course to improve mathematics/algebra skills.
BUSA 100: Introduction to Business (3 credit hours – Fall)
This course provides students with a broad base of knowledge and information concerning business in the United States. This course will concentrate on the fundamental concepts and principles on which we develop, organize and operate businesses and how business relates to our economic system. In addition, the course will explore business ethics, social responsibility and the impact of global operations.
BUSA 225: Fundamentals of Accounting and Finance (3 Credit Hours Fall)
The course is a survey of principles of accounting and finance relevant in making managerial decisions.Topics include internal controls, financial planning and reporting analysis of financial statements, and elements of managerial cost accounting and budgeting.
BUSA 300: Principles of Marketing (3 credit hours – Spring)
An examination of the coordination and control of marketing activities, including marketing segmentation, product development, product management, pricing, distribution channels and promotion methods.
BUSA 301: Principles of Management (3 credit hours – Fall)
The study of the theory and concepts involved in managing organizations. Topics include the study of management functions in planning, decision making, organization and control.
BUSA 317: Business Law I (3 Credit Hours Fall)
A study of the legal system and rights between business actors. This course will cover the court system and alternative dispute resolutions, torts and crimes, and the elements of contracts and commercial transactions.
BUSA 318: Business Law II (3 Credit Hours Spring)
A study of business organizations and employment law. This course will cover sole proprietorships, partnerships and various corporate entities. Agency and employment laws will be covered as well as creditor’s rights, government regulations and property laws.
BUSA 325: Marketing Research (3 Credit Hours Odd Year Spring)
Marketing research is the study of problem formulation, research design, questionnaire construction, sampling, data collection procedures and analysis and interpretation of data related to marketing decisions. Application of sampling, measurement and data analysis methods in research on market segmentation, market structure, consumers’ perceptions and decision processes, marketing communication, new product development and pricing.
BUSA 335: Business Information Systems (3 Credit Hours Spring)
A comprehensive view of the role of information technology in satisfying organizations’ information requirements. This course deals with problems and techniques concerning the management of responsive information systems with special attention to managers’ use of system outputs in making effective business decisions. How to use information systems in decision making, information gathering and organizing, modeling techniques and presentation of information.
BUSA 341: Social Media Marketing (3 Credit Hours Even Year Spring)
This hands-on course is designed to provide the knowledge and skills necessary to succeed in the ever-changing social media marketing. How to create and produce great content for all the various marketing channels will be emphasized by real world experience. Social media platforms are used to create developing social media strategy, content, and measure meaningful results to reach brand goals and key audiences.
BUSA 345: Consumer Behavior (3 Credit Hours Even Year Fall)
Consumer behavior is the study of how consumers select, purchase, use and dispose of goods and services. This course includes analyses of how markets and others influence these processes. Application of concepts and methods of the behavioral sciences to marketing management decision making.
BUSA 360: Business Communication (3 credit hours – Fall and Spring)
This course is designed to prepare a business student to communicate more effectively, emphasizing communication through memoranda, letters and written reports. Preparation of oral communication, in conjunction with presentation of oral reports, will be taught to students. Students will examine computer applications that aid in effective internal and external business communication. Prerequisites: ENGL 121 and SCTH 130 (Speech).
BUSA 375: Promotional Strategy (3 Credit Hours Odd Year Fall)
Promotional strategy is the study of principles, concepts and problems involved in the development and implementation of promotional strategies. Coordination of a variety of promotional elements: advertising, sales promotion, direct marketing, public relations and publicity of web communications, and personal selling. Analysis of the theory and practice of personal selling, with the concept of relationship marketing and sales force automation, will be emphasized.
BUSA 391: Digital Website and Mobile Management (3 Credit Hours Even Year Fall/Even Year Spring)
This history of search marketing, its constantly shifting nature, and the fundamental principles explain why it is such an effective form of marketing. Understanding why users interact with search listings helps marketers craft a better customer experience. Improving a website’s content and structure by assessing its ability to rank well and developing and optimization plan is key. Search Engine Marketing (SEM) or Pay-per-click (PPC) works can be used to generate site visits and gain visibility thorough paid advertisements on search engines. The fundamentals of digital communication to develop effective messaging apps, email, and SMS marketing campaigns are critical. The massive growth of smart device usage has positioned mobile phones as a significant marketing channel. As more time and dollars are spent on mobile devices, brands increasingly struggle to find ways to engage with their customers. The history of mobile phones and how to use their diverse, continually evolving range of technologies to deliver marketing value is significant.
BUSA 405: Business Finance (3 Credit Hours Fall)
Analysis and decision making for financial management of a business. The main areas of study include ratio analysis, planning, working capital management, capital budgeting, financial risk and leverage, and the features of various forms of financial sources and markets. Prerequisite: ACCT 203 & ACCT 204.
BUSA 445: Strategic Management (3 credit hours – Spring)
This course integrates the required business, accounting and economic courses through the study of objectives of the firm, overall policy and strategy formation and administration. Both oral and written analysis and solutions of several major cases are the heart of the course. Prerequisites: ACCT 204, BUSA 300, BUSA 301 and BUSA 310.
BUSA 450: Business Leadership and Ethics (3 credit hours – Fall)
This course considers the role of the individual in the contemporary American business community. Course topics include the historical, ideological and ethical origins of business along with the political, social and environmental impact of business.
BUSA 460: Internship in Business (2-8 credit hours – On demand)
This course offers an intensive field experience with a community organization. Placement will be based on the student’s career orientation. Prerequisite: Departmental approval and satisfaction of entry criteria where applicable. See Internship under Alternative Means to Academic Credit for a more detailed description.
BUSA 481: Marketing Strategy Capstone (3 Credit Hours Odd Year Spring)
The intent of this course is to draw up on and utilize the knowledge and skills developed in marketing, social media, and business courses, and integrate the frameworks. The analytical tools of marketing strategy will enable students to develop a cohesive strategy that an organization can execute to help global business firms grow their brands in local, national, and international markets. Managing the various external and internal resources (such as web developers, graphic artists, etc.) will be practiced. Prerequisite: BUSA 300, BUSA 325, and BUSA 345.
BUSA 485: Business: Special Topics (3 credit hours – On demand)
A focused investigation into a selected area(s) of Business at the upper division level that will include such topics as advertising, investments or entrepreneurship in small business.
BUSA 490: Independent Study (Variable credit – On demand)
Independent Study consists of research, readings, other scholarly investigation or creative work at the upper division level. See Independent Study under Alternative Means to Academic Credit for a more detailed description.
COMM 145: Media Production I (3 Credit Hours Fall)
This course is designed as an introduction to multimedia production. The theories and methods are applicable to print, online, broadcast, cable and corporate media. Special emphasis will be placed on the hardware and software used to produce text, photos, graphics, audio and video media.
COMM 200: Introduction to Media Writing (3 Credit Hours Odd Year Fall)
An introduction to the basics of writing for the media in print, radio and television/film. This hands-on course also emphasizes the real-world applicability of the different types of writing to media jobs, communication careers and ethical considerations. Prerequisite: ENGL 121 (or equivalent) or the consent of the instructor.
COMM 240: Public Relations I (3 Credit Hours Fall)
This course acquaints students with the theory, role, social responsibilities and potential of public relations in society. It provides the methods, principles and practice in communication skills needed for effective public relations programs for industry, business or education. Prerequisite: ENGL 121 or the consent of the instructor.
ECON 205: Principles of Macroeconomics (3 credit hours – On demand)
An introduction to economic principles, problems and policies with emphasis on national income theory, employment, monetary and fiscal institutions, economic growth and economic relations between nations.
ECON 206: Principles of Microeconomics (3 credit hours – On demand)
Emphasis is on the price mechanism, product and resource markets, market structures and their social welfare implications.
ENGL 275: Writing in the Digital Age: Crafting Multimedia (3 Credit Hours Even Year Spring)
Radical changes in all forms of publication have given people an opportunity to “write” in many ways, but what is required to create effective materials in this wide variety of media? Students will have the opportunity to craft different types of multimedia texts and refine them with the help of their peers and the instructor. In away that will been gaging for both the tech-savvy and the technologically challenged, students will learn to use tools for creating multimedia and will begin to develop a digital portfolio that they can build upon in the future. The seminar will also encourage students to examine the advantages and disadvantages of different applications and distribution channels. Along the way, we will consider the issues of intellectual property, copyright, fair use and plagiarism, and see how these issues are evolving in the digital age.
